About
Smash Online Media (Smash) answers the pain of businesses or entrepreneurs who don’t have time or energy to learn social media’s place in the rapidly changing market in which it lives. Our clients are already experts at what they do and are too busy growing in their chosen field to delve into the intricacies of how to successfully craft and maintain a Facebook fan page, when to tweet, when to update their blog, or how to establish an e-mail marketing program. Smash embodies the vision of your company and translates that to the online world, delivering a range of services from online marketing strategies to ongoing online relationship maintenance. We conduct the online courtship with customers and prospects so our clients can focus on what they love to do.
Lauren Vogt | Founder
Lauren Vogt has worked in Social Media for as long as it has been a term in our vocabulary. With her role at MySpace she was immersed in the evolution of Social Media as it migrated from a place to meet friends and like minds online to an exceptional platform for reaching your consumers directly. Lauren brings this expertise to her clients through Smash.
Our Methodology
The world of information is so massive and complex for most of us that we now recoil from unsolicited communications. Our time, our attention, is worth more than money. For the first time in history, consumers online have the power to let in only the people and products that we want to love. Follow people on Twitter. Subscribe to the blogs we agree with. Keep up with friends and family on Facebook. Opt out of everything else.
Mass adoption of “opting out” means that old methods like pop-up ads and Search Engine Optimization fall short of driving online traffic to your website. It also means that if you are not reaching your market through your Facebook Fanpage, somebody else probably is.
How do we do this? We help build your brand by cultivating and managing your online social media presence. Our methodology is solid enough to get results, flexible enough to adapt to the particulars of every client. Smash is here to help you take your venture to the next level. Here’s how:
Smash learns your place in the market and your goals for increased income, customer loyalty, product or service launch.
How far are you today from reaching those goals? What obstacles must we overcome to arrive there?
Smash combines knowledge of marketing principles with experience using online social media to develop the strategy that will make best use of your resources.
We agree to a route towards your goals including measures for success, and opportunity to modify campaigns as consumer feedback comes in. One of the great advantages of marketing online is instant feedback! Smash can adapt so you can, too.
Perhaps the hardest step for many business owners is that they are left with great plans that take up too much of their own time to manage. That’s wasteful and disappointing. Smash can provide a brand identity manager, an actor who adopts the voice of your company and consistently converses with customers on behalf of your brand in the form of sponsored conversation, content creation, and relationship maintenance.
We don't just stop at execution. We will use cutting edge tools to measure efforts against our goals to make sure we're delivering the very best results.